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KPMGAI ChatbotConversational UX NLPEnterprise

K-Bot: AI chatbot for IFRS query automation

Auditors are trained to be sceptical. It's their job. So when KPMG asked me to design an AI assistant for audit work, the hardest design problem wasn't the conversation flows or the NLP model. It was designing a tool that a profession grounded in scepticism would choose to use.

At a glance

Problem
Auditors searched manually across sources for IFRS answers, and routine questions bottlenecked senior staff.
My role
Led conversational UX, the answer trust model, and escalation design; tested the prototype with auditors and associates.
Key decision
Show source citations and confidence with every answer, and give users a clear path to specialist review when the AI is unsure.
Result
The evidence and escalation interaction model received compliance approval, and the prototype was tested with auditors and associates.
Company
KPMG Services
Role
Experience Design Lead
Duration
Jul 2019 to Apr 2020
Type
AI, conversational UX
My contribution
Trust model, conversational UX & escalation design
Approval
Trust and escalation interaction model approved by compliance

IFRS is complex. Finding answers shouldn't be.

How might we
automate and resolve accounting queries for clients, reduce employees' workload, and enable accounting professionals to understand and apply new IFRS standards effectively?

International Financial Reporting Standards (IFRS) are a set of accounting standards developed by the International Accounting Standards Board (IASB). Applying IFRS isn't simply a matter of converting old accounts into new international formats. It is complex, constantly evolving, and challenging for any accounting professional who lacks deep IFRS expertise.

KPMG auditors and associates spent significant time manually searching for relevant standards, cross-referencing source materials, and escalating queries to senior staff. The workload was high, the process was slow, and the risk of misapplication was real.

Pain points from the accounting profession

We interviewed auditors and associates to understand how they currently worked with IFRS standards and where the process broke down.

1
Lack of accessible reference materials at the point of need
2
Uncertainty about how to apply specific IFRS standards to real cases
3
Standards are hard to interpret without deep specialist knowledge
4
Professionals are often unaware of new or updated standards until too late

Three perspectives, three distinct needs

The Auditor

Senior accounting professional

The Associate

Early-career accounting professional

The KPMG Client

Business owner or finance lead

Context
Leads audit engagements and is accountable for the accuracy and completeness of findings across complex client accounts.
Performs detailed evidence-gathering and applies standards under supervision, often encountering IFRS requirements without prior exposure.
Relies on KPMG for accurate, timely advice on accounting and compliance matters.
Need
A faster, more advanced way to search relevant IFRS standards and pinpoint the right answers without breaking workflow.
Simplified information and illustrative examples that help them understand standards and derive solutions independently.
Faster answers to queries and confidence that advice is grounded in current, correct standards.
Trust threshold
High. Requires source citations and transparency about the basis for responses.
Open to guidance, but needs clear signposting of when to verify with senior staff.
Expects authoritative, consistent answers; delays or inconsistency erode confidence.
User journeys: Auditor and Associate paths through K-Bot

User journeys: Auditor and Associate paths through K-Bot

From manual searching to cited answers

Current stateTarget state
01

Auditors search manually across multiple document repositories and source materials to locate relevant IFRS standards.

01

Auditors query relevant standards in natural language and receive sourced responses at the moment of need.

02

Associates escalate routine queries to senior staff, creating bottlenecks and slowing client response.

02

Associates access simplified explanations and examples independently, reducing unnecessary escalation.

03

No centralised mechanism surfaces simplified explanations or illustrative examples at the point of need.

03

Plain-language explanations and examples are available alongside the relevant standard.

04

New or updated IFRS standards are difficult to track, increasing the risk of misapplication.

04

Current source material and citations give users a visible basis for checking the response.

05

Client response times are slower than they should be, and quality depends on individual knowledge rather than shared capability.

05

Response quality is more consistent across the team, with escalation reserved for the right cases.

K-Bot: Queries Automation with Artificial Intelligence

From audit workflow to conversational design

01
Workflow research
Mapped the as-is process for resolving accounting queries, identifying where time was lost and where risk of error was highest.
02
User interviews
Gathered key insights from auditors and associates through interviews, understanding what they actually needed versus what they had access to.
03
Conversation design
Designed distinct conversation flows for two use cases: the Auditor searching for specific standards, and the Associate needing simplified explanations.
04
Interaction model
Defined a conversational interaction model that supported intent, context shifts, and a clear path back to evidence or specialist judgement.
05
Prototype and test
Tested iteratively with auditors and associates to validate the interaction model, refine response patterns, and build confidence in the system.

A conversational AI that understands intent, not just keywords

K-Bot was designed as a conversational AI assistant, not a decision-tree chatbot. The interaction model supported natural-language questions, follow-up context, evidence, and an explicit hand-off when specialist judgement was needed.

Decision I made
Design for the moment the AI is unsure. Rather than making K-Bot sound confident, every answer showed a source and a confidence level, and uncertain answers routed users to verify with a senior auditor. Admitting uncertainty made the tool more useful, because auditors rejected answers that sounded certain without evidence.

Two specific use cases shaped the core design. For the Auditor, K-Bot provided a fast, sourced path to the most relevant IFRS standard, prioritising precision and citation. For the Associate, it surfaced simplified explanations and illustrative examples, making complex standards accessible without requiring prior expertise.

What made K-Bot different: The experience was designed around auditable answers rather than conversational novelty: users could ask in natural language, follow up with context, inspect the source, and escalate safely when an answer required professional judgement.

The design approach prioritised transparency. When K-Bot was uncertain, it said so and directed the user to verify with a specialist. This was not a limitation. It was a deliberate design decision that built trust with a profession trained to question every source.

Auditor flow

A precision-first research path for quickly locating the relevant standard and its basis.

  1. Ask an IFRS question in natural language.
  2. K-Bot interprets the query’s intent and context.
  3. Receive a source citation and confidence signal.
Service evidence
01 · Auditor prototype
K-Bot prototype conversation for the Auditor
The experience starts with the Auditor’s role and guides research toward a cited answer.
Associate flow

A learning-first path that turns complex standards into clear explanations and practical examples.

  1. Describe an accounting scenario in plain language.
  2. K-Bot surfaces a simplified explanation and example.
  3. See when senior verification is recommended.
Service evidence
01 · Associate prototype
K-Bot prototype conversation for the Associate
The same entry point adapts guidance for clearer explanations and learning support.
Query-to-evidence interaction model: natural language in, auditable guidance out.

Intended impact on audit practice

Less time spent retrieving standards manually
Fewer unnecessary escalations to senior staff
More consistent responses across the team
A compliance-approved interaction model
Trust model: citations, confidence signals, and contextual escalation made professional judgement visible.

The trust model: the problem the design really solved

Unlike the other case studies, K-Bot is already an AI product. But the most important design work wasn't the AI itself. It was the trust layer built around it. Most AI case studies describe what the model does. This one is about what happens when the model is wrong, and how the interface handles that.

Core design
Confidence scoring and source transparency

Every K-Bot response surfaced a confidence level and a source citation, because research showed auditors rejected answers that sounded certain without evidence. A response flagged “High confidence, Source: IFRS 16.22” was acted on; a bare answer was re-checked manually. The honesty about uncertainty was the feature.

Builds the trust adoption depends on // Auditors act on cited responses // Uncertainty flagging reduces misapplication risk
Core design
Human-in-the-loop escalation design

K-Bot was designed with a deliberate ceiling on autonomy. When a response was uncertain or required specialist judgement, it made verification with a senior auditor a first-class outcome. The escalation path preserved the relevant query context, reducing friction while maintaining professional accountability.

Safe failure modes // Frictionless escalation // Maintains professional accountability standards
Next evolution
Personalised standards surfacing from audit context

The next step would be proactive: given an active audit file, surface the standards likely to matter before the auditor asks, such as IFRS 16 for leases or IFRS 3 for acquisitions. The interaction model was designed with this in mind, though it needs deeper integration with the audit file system.

Proactive standards surfacing // Context-aware assistance // Reduced time to find relevant standards